heycar – Brand 2.0
The goal was to create a globally distinct brand that works equally well in established markets such as Germany and the United Kingdom as well as new emerging markets such as Spain.
![BrandOverview_001.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170596609-AA5IEZXFYOEV1K4RZZRP/BrandOverview_001.jpg)
![BrandOverview_003.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170597338-XPN0JRUFCT0NM761KW33/BrandOverview_003.jpg)
![BrandOverview_004.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170597209-K953DW9K3UG0BIVWG1HR/BrandOverview_004.jpg)
![BrandOverview_005.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170597063-I11H04AHR33N4LVYAX39/BrandOverview_005.jpg)
![BrandOverview_006.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170597079-BYLT3HM6V9OUNXCYIU1W/BrandOverview_006.jpg)
![BrandOverview_007.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170597491-1LJPCLU74AW4Y0GR9T7X/BrandOverview_007.jpg)
![BrandOverview_008.jpg](https://images.squarespace-cdn.com/content/v1/5fcdfeab0db0542b884d31fb/1609170597973-3HJ8DO8CLDDV818KPJ21/BrandOverview_008.jpg)
What has changed
Enhancing the heycar logo
Colour definition and optimisation for brand and UX/UI purposes
Constructing a powerful graphic device
Establishing a global image style
And much, much more…